Automotive

Automotive
Leading BMW Japan into new, sustaining directions
Standing in the BMW Group’s Tokyo Bay flagship showroom, Peter Kronschnabl is in his element. He glances around with palpable pride at the beautiful vehicles, which combine top-of-the-line luxury design with state-of-the-art technology. Growing up with a passion for cars and later majoring in business, Kronschnabl joined the firm’s Munich office in 1995, and his career with BMW has since taken him around the world.