DeNA Co. and Sompo Holdings Inc. said Thursday that they will start a new service combining car leasing and sharing in June.
The service will allow users to lease cars and put up the cars for sharing with others when they do not use them so the users can cut their monthly leasing fee payments.
The smartphone-based service provider and the insurance group hope to expand their customer bases by making it easier to have cars at a time when automobile purchases by younger people are declining.
DeNA currently runs a service that enables lending and borrowing of vehicles between individuals through a smartphone app.
People made ¥39,000 ($349) on average per month last year by lending popular models to others in Tokyo through the service, according to DeNA. This means that a user of the new service can see that amount of money deducted from their monthly leasing fees.
The two companies will set up joint firms for the auto leasing and sharing service.